Have you ever been reading some piece of literature and as you’re reading you realize you have no idea what the point of the whole piece actually is? It’s very annoying and you’re likely not to read another word because you feel like you’ve already wasted your time.

Have you thought about what a hiring manager must think when this happens with a cover letter? Imagine being inundated with resumes and cover letters that don’t even say anything important. They consider those types of applicants not worthy of interviews…